THE GREEN SERIES
Custom Corporate Collection | 40 Temperance St.
Toronto, Canada
May 2024
The Green Series was a site-specific art collection created for a global fintech company in downtown Toronto. The core objective was to translate the company’s five foundational brand values into dynamic visual forms. The challenge was to design a body of work that gifted a sense of energy and connection within the corporate setting, while aligning with the new interior.
Collaboration Components
— Creative Direction for the large-scale custom commission, creating concept proposals, company-wide presentations for the reveal
— Spatial planning involving architectural previews, colour matching and several mockups based on site-visits
— Project management, with strict milestone tracking and deadline execution with a short turnaround for each phase and deliverable of the project
— Deliverables include site-specific original collection, custom-framed, packaged along with delivery and final installation coordination